不用本金就能赚钱的方法

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现在位置不用本金就能赚钱的方法>技术资料不用本金就能赚钱的方法>行业动态>公司动态>4C营销组合与4P营销组合

4C营销组合与4P营销组合

沈阳洁康实验室设施工程有限公司2012年9月6日 15:55 点击:2787

4C营销组合与4P营销组合

4CYINGXIAOZUHEYU4PYINGXIAOZUHE

4C营销       

 

YIKEHU(Consumer)WEIZHONGXINJINXINGYINGXIAO,YINGGUANZHUBINGMANZUKEHUZAICHENGBEN(Cost)、BIANLI(Convenience)FANGMIANDEXUQIU,JIAQIANGYUKEHUDEGOUTONG(Communication)。 QIYUAN

 4CYINGXIAO 

1990NIAN,LUOBOTE·LAOTEPENGTICHULE4CLILUN,XIANG4PLILUNFAQITIAOZHAN,TARENWEIZAIYINGXIAOSHIXUCHIYOUDELINIANYINGSHI“QINGZHUYIXIAOFEIZHE”ERBUSHICHUANTONGDE“XIAOFEIZHEQINGZHUYI”。

不用本金就能赚钱的方法 4PYINGXIAO 4CYINGXIAO

YANBIAN

  ZAI4CDEYINGXIAOLILUNDEJICHUSHANG,ZHENGHEYINGXIAOZHENGZAICHENGWEIYINGXIAORENYUANDEXINCHONG,TABAGUANGGAO、GONGGUAN、CUXIAO、XIAOFEIZHEGOUMAIXINGWEINAIZHIYUANGONGGOUTONGDENGCENGBEIRENWEIXIANGHUDULIDEYINSU,KANCHENGYIGEZHENGTI,JINXINGZHONGXINZUHE。 

  ZAISHIJIANGUOCHENGZHONG,4CDEYIXIEJUXIANYEJIANJIANXIANLUCHULAI。4CYIGUKEXUQIUWEIDAOXIANG,DANGUKEXUQIUYOUGEHELIXINGWENTI,RUGUOQIYEZHISHIBEIDONGSHIYONGGUKEDEXUQIU,BIRANHUIFUCHUJUDADECHENGBEN,GENJUSHICHANGDEFAZHAN,YINGGAIXUNQIUZAIQIYEYUGUKEZHIJIANJIANLIYIZHONGGENGZHUDONGDEGUANXI;4CSUIRANSHIYIGUKEWEIZHONGXINJINXINGYINGXIAO,DANQUEMEINENGTIXIANJIYINGDEKECHAN,YOUZHANGQIDIYONGYOUKECHANDEGUANXIYINGXIAOSIXIANG,MEIYOUJIEJUEMANZUGUKEXUQIUDECAOZUOXINGWENTI。

不用本金就能赚钱的方法YINGYONG   4PYINGXIAO 4CYINGXIAO

  RUHEYUNYONG4C

  1、MANZUXIAOFEIZHEDEXUQIU(customer’s need),JICONGXIAOFEIZHEDEXUQIUCHUFAQUSHEJICHANPIN,XUYAOMINGQUELIANGDIAN,YISHIXIAOFEIZHEDEXUQIUBINGBUWANQUANHELI,ERSHIMANZUXIAOFEIZHEZHENZHENGDEXUQIUSHILAIZIPINZHIHEGONGNENG,WAIZAIZHISHIFUSHU; 

不用本金就能赚钱的方法  2、YIXIAOFEIZHENENGGOUJIESHOUDECHENGBEN(cost)QUDINGJIA''JICONGXIAOFEIZHENENGGOUJIESHOUDEXINLIJIAWEIQUDINGJIA,XIANLEJIEXIAOFEIZHEMANZUXUYAOYUANYIFUCHUDUOSHAOCHENGBEN,ERBUSHIXIANMANGYUJICHANPINDINGJIA, DANQIYEBUNENGYINCIGUOYUBEIDONG,RUGUOXIAOFEIZHERENWEICHANPINJIAGEGUOGAO,ERQIYEYOUMEIYOUJIANGDICHENGBENDETUJING,QIYEZONGBUNENGYINCITINGZHISHENGCHAN;

  3、BENZHEFANGBIANGOUMAI(convenience)DEYUANZEJINXINGQUDAOGUIHUA,JIXIAOFEIZHEDEJIAODUFANXIANGSHEJIQUDAO,SHOUXIANKAOLVGUKEGOUWUDENGJIAOYIGUOCHENGRUHEJIGUKEFANGBIAN,ERBUSHIXIANKAOLVXIAOSHOUQUDAODEXUANZEHECELVE,MUDESHIWEILESUODUANXIAOSHOUDEGUOCHENG;

不用本金就能赚钱的方法  4、BIANDANXIANGCUXIAOWEISHUANGXIANGGOUTONG(communication),JIUSHIBADANYIDECUXIAOXINGWEIBIANWEIZHENGHECHUANBOTUIGUANG,QIBENZHIZAIYUXUNZHAOXIAOFEIZHEGENGYIJIESHOUDECUXIAOFANGSHI,TONGGUOHUDONG、GOUTONGDENGFANGSHI,JIANGQIYENEIWAIYINGXIAOBUDUANJINXINGZHENGHE,BAGUKEHEQIYESHUANGFANGDELIYIWUXINGDIJIEHEZAIYIQI。

ANLI

不用本金就能赚钱的方法  TAITAIYAOYEDECHENGGONGZHICHUZAIYU,YONGTIEXINDEGUANGGAODADONGLEQIANQIANWANWANDENVXINGXIAOFEIZHE,CONGTAITAIKOUFUYEDE“SHIZUNVRENWEI”、“ZUONVRENZHENHAO”DAOJINGXINKOUFUYEDE“NVRENGENGNIANYAOJINGXIN”DOUKANCHENGSHIWOGUOBAOJIANPINGUANGGAODEJINGDIANZHIZUO。ZHISUOYINENGXIANGCHUTIEXINDEGUANGGAOCHUANGYI,SHIYINWEITAITAIYAOYEZAIJINXINGYINGXIAOHUODONGSHISHIYIGUKEWEIZHONGXINDE。

  TAITAIKOUFUYEZAI1993NIANSHANGSHI,DANGSHIWOGUOZHIYEFUNVZHENGBUDUANZENGDUO,TAITAIZHENDUIZHEIYIXIAOFEIQUNSHISHANG、ZHUZHONGWAIBIAODETEDIAN,BACHANPINDINGWEIWEIYANGYAN、DAZAOMEILINVXING,ZHEIYIXINXIANSUQIULIJIXIYINLEZHIYENVXINGDESHIXIAN。 

不用本金就能赚钱的方法  1999NIANTAITAIYAOYETUICHUDIERZHONGBAOJIANCHANPIN-JINGXINKOUFUYE,ZHENDUIZHONGNIANNVXINGDESHENGLITEZHENG,ZAIGUANGGAOZHONGQIANGDIAOGUANHUAIHELIJIE,HENHAODIQIHELEMUBIAOXIAOFEIQUNDEXINLIXUQIU,TONGYANGQUDELEJIDADECHENGGONG。4PYINGXIAOZUHE

 沈阳洁康实验设施工程有限公司 欧伟杰 13897931387     4P营销 4C营销

SHICHANGYINGXIAORENYUANZONGHEYUNYONGBINGYOUHUAZUHEDUOZHONGKEKONGYINSU,YISHIXIANQIYINGXIAOMUBIAODEHUODONG,KEKONGYINSUJI4P(CHANPIN—Product;JIAGE—Price;DIDIAN—Place;CUXIAO—Promotion)。 QIYUAN

  4PYINGXIAO

NIER.BODUNZUIZAOTICHULEYINGXIAOZUHEDEGAINIAN''DANMAIKAXI(JeromeMcCarthy)SHIQIGENGJIATIAOLIHUAHEQINGXIHUA''TAZAI1960NIANCHUBANDE《JICHUSHICHANGYINGXIAO:GUANLIFANGFA》YISHUZHONG''LVXIANTICHULEYINGXIAOZUHEDE4PYINSU。

YANBIAN

不用本金就能赚钱的方法  20SHIJI90NIANDAI,Booms HEBitnerZAI4PDEJICHUSHANGFAZHANLE7PMOXING,SHIZHIGENGSHIYONGFUWUYEHEZHISHIMIJIXINGCHANYE,ZENGJIADE3PSHI:RENYUAN(People)、GUOCHENG(Process)、WUZHENG(Physical Ecidence)。

不用本金就能赚钱的方法YINGYONG  4PYINGXIAO 4CYINGXIAO

  ZUHE4P 

不用本金就能赚钱的方法  1、YICHANPINWEIHEXIN(Product),YAOGENJUQIYEZISHENDENENGLI,QUEDINGYISHEJIHAISHIJISHUWEICHANPINDEMAIDIAN,XUYAOZHUYIDESHI,CHANPINYAOYOUSHIZHISHANGDECHUANGXIN,FOUZEHUISHIDEQIFAN;

不用本金就能赚钱的方法  2、YIJIAGEWEIHEXIN(Price),DAJIAGEZHANSHIZHONGGUOQIYEREZHONGDEFANGSHI,DANDAJIAGEZHANXUYAOYIDINGDEQIANTI,JIQIYEYAOYOUDAGUIMODESHENGCHANNENGLI,XINGYEYAOYOUGUIMOJINGJIXING;

不用本金就能赚钱的方法  3、YICUXIAOWEIHEXIN(Promotion),YINGYONGZHEIZHONGMOSHIYAOQIUQIYEDEQIHUANENGLIHEPINPAICHUANBONENGLIBIJIAOQIANG,YOUGUANLINENGLIHEJILINENGLI,XUYAOCHANPINDEMUBIAORENQUNBIJIAOJINGZHUN;

不用本金就能赚钱的方法  4、YIQUDAO(Place)WEIHEXIN,YAOQIUQIYEDUIYINGXIAOBENTUHUAYOUFEICHANGSHENKEDELIJIE,DUIQUDAOJIEGOU、XIAOFEIZHETEXINGDOUFEICHANGLEJIE,YEXUYAOYOUHENHAODEZUZHIGUANKONGNENGLI。

ANLI

不用本金就能赚钱的方法  ZUOWEIQUANQIUZUIDADEJIAJUYONGPINLINGSHOUSHANG,YIJIADUI4PYINGXIAOCELVEDEYUNYONGSHENGRENYICHOU。

  YIJIAJIZIJIDECHANPINDINGWEISHI“TIGONGZHONGLEIFANDUO、MEIGUANSHIYONG、LAOBAIXINGMAIDEQIDEJIAJUYONGPIN”。ZHEIYICHANPINDINGWEIJUEDINGLEYIJIAZAIZHUIQIUCHANPINMEIGUANSHIYONGDEJICHUSHANGYAOBAOCHIDIJIAGE,SHIJISHANGYIJIAYESHIZHEIMEZUODE:YIJIADIJIAGECELVEGUANCHUANYUCONGCHANPINSHEJIDAO(ZAOXING、XUANCAIDENG)、OEMCHANGSHANGDEXUANZEGUANLI、WULIUSHEJI、MAICHANGGUANLIDEZHENGGELIUCHENG。

不用本金就能赚钱的方法  YIJIADEQUDAOCELVEBIAOXIANZAIYIJIAMAICHANGDECHENGGONGSHANG,RUJIN,YIJIAYIBUJINSHIYIGEJIAJUPINPAI,YESHIYIGEJIAJUMAICHANGPINPAI,ZAIXIAOFEIZHEDEXINZHONG,YONGYIJIAYIJINGXIANGCHIMAIDANGLAO、HEXINGBAKEKAFEIYIYANG,CHENGWEIYIZHONGSHENGHUOFANGSHIDEXIANGZHENG。ZAICUXIAOFANGMIAN,YIJIATONGGUODUIYUHUANBAODEZHONGSHILAITISHENGQIYEXINGXIANG,ZHEIYICUOSHIWEIYIJIAYINGDELELIANGHAODESHEHUISHENGYUHEPINPAIXINGXIANG。

不用本金就能赚钱的方法  4PYINGXIAO 4CYINGXIAO

不用本金就能赚钱的方法DINGWEIYINGXIAOJIUSHITONGGUOFAXIANGUKEBUTONGDEXUQIU,HELIDINGWEI,BINGBUDUANDIMANZUTADEGUOCHENG。DINGWEIYINGXIAODESHIZHISHIXIAOFEIZHE、SHICHANG、CHANPIN、JIAGEYIJIGUANGGAOSUQIUDEZHONGXINXIFENYUDINGWEI。

QIYUAN

  “DINGWEI”(Poitioning)SHISHANGSHIJI70NIANDAIMEIGUODELIANGWEIYINGXIAOZHUANJIAAI·LISI(AL Rise)HEJIEKE·TELAOTE(Jack Trout)TICHUDEGAINIAN''1981NIAN,LIANGRENHEZHULE《DINGWEIYINGXIAOCELVE》YISHU。 

YANBIAN

  2005NIAN5YUE,Youngme MoonZAI《HAFUSHANGYEPINGLUN》SHANGFABIAOWENZHANG,ZAIDINGWEIYINGXIAOLILUNDEJICHUSHANG,TICHUYONGSANZHONGYIXIANGBUDAODEFANGSHIJINXINGDINGWEIHEZAIDINGWEI,JINIXIANGDINGWEI(Renerse Positioning)、FENLIDINGWEI(Breakaway Positioning)、HEYINNIDINGWEI(Stealth Positioning)。

YINGYONG

  DINGWEIYINGXIAODEWUGEJIBENFANGMIAN

不用本金就能赚钱的方法  1、XIAOFEIZHEDINGWEI:XUNZHAOXIAOFEIZHEDETESHUXUQIUHUOXUQIUCHAYI,BINGBUDUANMANZU;

  2、CHANPINDINGWEI:CHUANGZAOCHANPINDECHAYIXING,ZHAOZHUNCHANPINDEMAIDIANHEQIERUDIAN;

  3、JIAGEDINGWEI:ZOUCHUDIJIAJINGZHENGDEWUQU,HELIDINGJIA;

不用本金就能赚钱的方法  4、SHICHANGDINGWEI:CANKAOMUBIAOXIAOFEIQUN、XIAOFEILI、XIAOFEITEDIAN、XIAOSHOUQUDAO、CHUANBOFANGSHIDENGYINSU,BINGGENJUZHEIXIEZHIBIAOJINXINGSHICHANGTUIGUANG;

  5、GUANGGAODINGWEI :JIYAOYOUHAODECHUANGYIYOUYAOJIANGCHANPINDUTEDEMAIDIANSUZHIYUXIAOFEISHOUZHONG。  

  CHANPINDINGWEIDEBUZHOU:

  1、SHIBIEJINGZHENGXINGCHANPIN

  2、SHIBIEJUEDINGCHANPINSHICHANGKONGJIANDETESHUSHUXING

不用本金就能赚钱的方法  3、QUEDINGQUYUSHICHANGDERENKOUFENBU、JINGJIZHUANGKUANG、XIAOFEIXIGUAN、GOUMAITEDIAN 

  4、JIANYANJINGZHENGXINGCHANPINDINGWEI、ZIJICHANPINDINGWEI、MUBIAOXIAOFEIQUNXUQIUDECHANPINDINGWEI

  5、CHUANGZAOCHAYIXING,XUANZEZUIJIADINGWEI 

ANLI

  1999NIAN“SHANGWUTONG”DEXIAOSHOUEDADAOLE8GEYI,ZHEIZAIDANGSHIDEXIAOFEIDIANZILEICHANPINZHONGSHIYIGEQIJI。“SHANGWUTONG”NENGGOUZHONGCHUZHONGWEIZHISHENGDEZHONGYAOYIDIANSHI,TADUIXIAOFEIZHE、JINGZHENGDUISHOU、ZISHENJINXINGLEZHUNQUEDEDINGWEI。ZAI90NIANDAIDIANZICIDIANSHENGXINGDESHIHOU,“SHANGWUTONG”GENJUGUKEBAOYUANDIANZICIDIANFUZABUHAOYONGDETEDIAN,FANQIDAOXINGZHI,DALIANGSHANJIANLEPUTONGDIANZICIDIANDEGONGNENG,JIADASHIYONGLV,XINGCHENGLEQUBIEYUJINGZHENGDUISHOUDEXINMAIDIAN。CIWAI,“SHANGWUTONG”FEICHANGZHUZHONGYINGXIAO,ZAIGEZHONGMEITISHANGTOUFANGDALIANGGUANGGAO,“YIGEDOUBUNENGSHAO”DEGUANGGAOYUXUNSUBEISHANGWULEIXIAOFEIZHEJIESHOU。KEYISHUO,“SHANGWUTONG”DECHENGGONGZHENGSHIDUIDINGWEIYINGXIAODEJUEJIAQUANSHI。  

 

4PYINGXIAO 4CYINGXIAO

(来源: 沈阳洁康实验室设施工程有限公司


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